In Episode 32 Micah and Jonathan talk about what small business owners can learn from Walmart’s mistakes when it comes to them undercutting themselves. Also we discuss 6 key challenges small business owners will face in 2020.
Micah and Jonathan talk about the Microsoft Zune a failed music player. What made them a fantastic failure? Part of it was trying to keep up with Apple’s iPod. Take a deep dive with us into why it’s important to create instead of follow! Also are you implementing the four “P’s” of marketing? These could take your marketing strategy to the next level in 2020
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In part 2 of the crossover event Micah and Jonathan continue to talk about what small businesses can learn about business from star wars with the guys from The Sky Wok podcast. If you really want to know how to add layers to your business and appeal to your correct demographic, then you will love how the guys dig into business in this episode.
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In this common cents conversation Micah and Jonathan speak with Jim Adams of Catalyst Strength and Functional Nutrition. He speaks about making the transition from an employee to small business owner, what it took to start his business and what he has learned about achieving balance in his personal and business life
Micah & Jonathan talk about why you have to be able to talk to people to sell your business and give 7 tips on how to take your interactions with people to the next level and sell your business. Also what percentage of small business owners do you think have a college degree, the numbers may surprise you?
Micah & Jonathan discuss how to get customers to want to shop with your small business. How can we employ the marketing psychology of supermarkets in our businesses? If you don’t think you can learn something from supermarkets about marketing….think again!
In this episodes Big Idea we are talking about the difference between an Employee and an Independent Contractor. You may think you know the difference, but you may have no idea that you’re misclassifying them. Could cost you big $$ or your entire business.
Micah & Jonathan talk about reasons your start up isn’t taking off like you thought it would and what you can do about it. We also discuss the mind of the worlds 8 best marketers and what they focus on in marketing. In the fantastic failures, these potato chips that cause GI issues???
In this episode Micah & Jonathan talk about why it’s important to onboard new employees, even if you only have one. Also how to overcome sales objections and implement them into your sales plan. If you’ve been in business for a few years, Micah and Jonathan talk about recommitting to your “why” in your business. You don’t want to miss Jonathan’s fantastic failure about sears, it’s hysterical.
Micah & Jonathan have a special guest for this episode. They talk alternatives to being an entrepreneur, how to market to baby boomer demographic and you won’t want to miss the end when they talk about how courage can save your business.