Micah & Jonathan discuss how to get customers to want to shop with your small business. How can we employ the marketing psychology of supermarkets in our businesses? If you don’t think you can learn something from supermarkets about marketing….think again!
In this episodes Big Idea we are talking about the difference between an Employee and an Independent Contractor. You may think you know the difference, but you may have no idea that you’re misclassifying them. Could cost you big $$ or your entire business.
Micah & Jonathan talk about reasons your start up isn’t taking off like you thought it would and what you can do about it. We also discuss the mind of the worlds 8 best marketers and what they focus on in marketing. In the fantastic failures, these potato chips that cause GI issues???
In this episode Micah & Jonathan talk about why it’s important to onboard new employees, even if you only have one. Also how to overcome sales objections and implement them into your sales plan. If you’ve been in business for a few years, Micah and Jonathan talk about recommitting to your “why” in your business. You don’t want to miss Jonathan’s fantastic failure about sears, it’s hysterical.
Micah & Jonathan have a special guest for this episode. They talk alternatives to being an entrepreneur, how to market to baby boomer demographic and you won’t want to miss the end when they talk about how courage can save your business.
Micah & Jonathan talk about how crazy you’d be if you left your job to start a business under certain circumstances. Also how many times is Jonathan going to reach out and touch someone with marketing touch points? A fantastic failure to learn from…the windows phone
Micah & Jonathan talk to Dr David Waldman about how small business owners can overcome health challenges to run a successful business. After being diagnosed with MS Dr Waldman didn’t let that stop him from achieving his goals and running a money making business.
In Episode 014 Micah & Jonathan talk about how to handle the most common business concerns. Are you a good storyteller? If not it can change your marketing effectiveness ten fold. As always Jonathan’s favorite segment Fantastic Failures
In this show Micah & Jonathan talk about the importance of knowing you numbers in small business and how it is important for the future of your business and business growth. The guys also discuss “lumpy” mail, a marketing tool that has big returns for small business
Must reads you must know
Managing by the numbers: https://amzn.to/2YuAoPt
Duct Tape Marketing: https://amzn.to/2HES0Ti
Cash Flow Quadrant – Robert Kiyosaki: https://amzn.to/2HHSRTl
Financial Literacy Website
Learn how what an income statement and balance sheet are and how to put them together here!