Episode 26 is a new Fantastic Failure. This time the Hit Factory is the subject. The Hit Factory proved that extreme customer service in small business is important to grow, but their closing doors meant that more was needed. Don’t miss a tremendous lesson for small business owners.
small business advice
In this Episode of the Entrepreneur life Micah & Jonathan discuss how smart you have to be to become successful in business. They also discuss why it’s important to focus on retention marketing with your existing customer base and how to do it.
Micah & Jonathan talk about how to come up with a creative business name and why it’s important to future proof your business name. Will you attract or repel customers from your introduction? The guys also discuss how to get over tech frustrations in your business.
Micah & Jonathan discuss how to get customers to want to shop with your small business. How can we employ the marketing psychology of supermarkets in our businesses? If you don’t think you can learn something from supermarkets about marketing….think again!
In this episodes Big Idea we are talking about the difference between an Employee and an Independent Contractor. You may think you know the difference, but you may have no idea that you’re misclassifying them. Could cost you big $$ or your entire business.
Micah & Jonathan talk about reasons your start up isn’t taking off like you thought it would and what you can do about it. We also discuss the mind of the worlds 8 best marketers and what they focus on in marketing. In the fantastic failures, these potato chips that cause GI issues???
In this episode Micah & Jonathan talk about why it’s important to onboard new employees, even if you only have one. Also how to overcome sales objections and implement them into your sales plan. If you’ve been in business for a few years, Micah and Jonathan talk about recommitting to your “why” in your business. You don’t want to miss Jonathan’s fantastic failure about sears, it’s hysterical.
Micah & Jonathan have a special guest for this episode. They talk alternatives to being an entrepreneur, how to market to baby boomer demographic and you won’t want to miss the end when they talk about how courage can save your business.