Micah and Jonathan talk about how GM failed and what lessons can be learned from their failures. Despite being bailed out by the government there are many lessons small business owners can learn from General Motors. They also give tips on ways to advertise for under $50 if you’re trying to build your business
Micah & Jonathan discuss how to get customers to want to shop with your small business. How can we employ the marketing psychology of supermarkets in our businesses? If you don’t think you can learn something from supermarkets about marketing….think again!
In this episodes Big Idea we are talking about the difference between an Employee and an Independent Contractor. You may think you know the difference, but you may have no idea that you’re misclassifying them. Could cost you big $$ or your entire business.
In this episode Micah & Jonathan talk about why it’s important to onboard new employees, even if you only have one. Also how to overcome sales objections and implement them into your sales plan. If you’ve been in business for a few years, Micah and Jonathan talk about recommitting to your “why” in your business. You don’t want to miss Jonathan’s fantastic failure about sears, it’s hysterical.
Micah & Jonathan have a special guest for this episode. They talk alternatives to being an entrepreneur, how to market to baby boomer demographic and you won’t want to miss the end when they talk about how courage can save your business.
Micah & Jonathan talk about how crazy you’d be if you left your job to start a business under certain circumstances. Also how many times is Jonathan going to reach out and touch someone with marketing touch points? A fantastic failure to learn from…the windows phone
Micah & Jonathan talk to Dr David Waldman about how small business owners can overcome health challenges to run a successful business. After being diagnosed with MS Dr Waldman didn’t let that stop him from achieving his goals and running a money making business.
In Episode 014 Micah & Jonathan talk about how to handle the most common business concerns. Are you a good storyteller? If not it can change your marketing effectiveness ten fold. As always Jonathan’s favorite segment Fantastic Failures
Micah & Jonathan discuss 7 reasons why small businesses fail and what you can do to avoid being a failure statistic and the incredible power of the touch point in small business.