small business

Episode 20 – Marketing Machine: Got Milk! How To Get Customers To Fill The Basket

Micah & Jonathan discuss how to get customers to want to shop with your small business. How can we employ the marketing psychology of supermarkets in our businesses? If you don’t think you can learn something from supermarkets about marketing….think again!

Episode 019 (REpost) – Big Ideas: Independent vs Employees, Which Is Right For Your Small Business?

In this episodes Big Idea we are talking about the difference between an Employee and an Independent Contractor. You may think you know the difference, but you may have no idea that you’re misclassifying them. Could cost you big $$ or your entire business.

Episode: 017 How To Handle New Hires and Overcome Sales Objections

In this episode Micah & Jonathan talk about why it’s important to onboard new employees, even if you only have one. Also how to overcome sales objections and implement them into your sales plan. If you’ve been in business for a few years, Micah and Jonathan talk about recommitting to your “why” in your business. You don’t want to miss Jonathan’s fantastic failure about sears, it’s hysterical.

Episode 016: 7 Signs You May Be A Bad Entrepreneur

Micah & Jonathan have a special guest for this episode. They talk alternatives to being an entrepreneur, how to market to baby boomer demographic and you won’t want to miss the end when they talk about how courage can save your business.

Ep 015: Don’t leave your Job To Start A Business Until You’ve Heard This Episode

Micah & Jonathan talk about how crazy you’d be if you left your job to start a business under certain circumstances. Also how many times is Jonathan going to reach out and touch someone with marketing touch points? A fantastic failure to learn from…the windows phone

Common Cents Conversations: Dr. David Waldman

Micah & Jonathan talk to Dr David Waldman about how small business owners can overcome health challenges to run a successful business. After being diagnosed with MS Dr Waldman didn’t let that stop him from achieving his goals and running a money making business.

Listen on: iTunes | Spotify | Stitcher | PlayerFM

Episode 014: Common Small Business Concerns and What to Do About It

In Episode 014 Micah & Jonathan talk about how to handle the most common business concerns. Are you a good storyteller? If not it can change your marketing effectiveness ten fold. As always Jonathan’s favorite segment Fantastic Failures

Common Cents Facebook Page

Episode 013: 7 Reasons Why Small Businesses Fail and The Power Of Touch points

Micah & Jonathan discuss 7 reasons why small businesses fail and what you can do to avoid being a failure statistic and the incredible power of the touch point in small business.

Episode 012: Embrace Rude Customers and The How And Why To Use Text Message Marketing

Micah & Jonathan discuss why it’s important to embrace rude customers and why it’s important for small business owners to use text message marketing for their business, also why to embrace your competition and our fantastic failure, themed: expansion is blind, but hindsight is 20/20.

Episode 011: Important Small Business Numbers To Know To Keep Your Business Running

In this show Micah & Jonathan talk about the importance of knowing you numbers in small business and how it is important for the future of your business and business growth. The guys also discuss “lumpy” mail, a marketing tool that has big returns for small business

Must reads you must know

Managing by the numbers: https://amzn.to/2YuAoPt

Duct Tape Marketing: https://amzn.to/2HES0Ti

Cash Flow Quadrant – Robert Kiyosaki: https://amzn.to/2HHSRTl

Financial Literacy Website

Learn how what an income statement and balance sheet are and how to put them together here!

Investopedia

www.investopedia.com