Episode 54: Part 1 Creating A Strong Brand On A Budget

In this episode Micah talks with George Paul from GPIII Creative about why it’s so important for small businesses to key in on branding their business. Often times Small Businesses just disregard this as unimportant, but are you leaving yourself at risk in the market place? We discuss and also in small business news this week we talk about how Small Business owners are feeling about the future of their business, their answers may surprise you.

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George Paul


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Epiosde 53: New Poll: Will Americans shop at Small Business?

In this episode Micah talks about how to make the payment experience for your business contactless. Also there’s a new poll revealed that talks about whether or not Americans will shop at Small Businesses during the winter. In the common cents conversation Micah welcomes back Travis Jacobs from The Jacobs Law LLC. They talk about if he believes whether small business owners can win the class action lawsuits happening across the U.S. against the Governors of states who shutdown the economy.

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Travis Jacobs: The Jacobs Law LLC

Episode 52: How To Build a Strong Brand Message with Kari Dephillips

In Episode 52, Micah talks to Kari DePhillips from The Content Factory. Kari drops some bombs in this interview about how small business owners can craft a message that resonates with the public especially now during Covid 19. They also talk about three of the biggest mistakes businesses make when putting out messaging publicly. Micah and Kari talk about how small business owners can get more press for their businesses. Kari has been named one of the top Women in SEO in the world.

HARO (Help a reporter out) – Free service to getting more P.R. for your business from the top magazines and media outlets in the world

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Episode 51: Direct Mail Is Not Dead

In this Episode Micah talks to Logan Shinholser from Contractor Growth Network. Logan has great insights on how to make your direct mail pop and how to put together an offer and a structure to your direct mail so people open it.

This week in small business news we talk about how the coronavirus has affected some small business owners forcing them to have to close for a second time.

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Logan Shinholser

CEO Contractor Growth Network

Episode 50: Don’t Be A PPP FRaud And Get Yourself A REal Business Mentor

In Episode 50 Micah digs into the week in small business news, where the government is cracking down on PPP loan fraud and also Micah speaks to Dr Colleen Mullen from Author of Coaching through Chaos about how business owners can manage their anxiety during the pandemic crisis

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Coaching Through Chaos Podcast

Episode 49: Small Business Owners & The Legalities Surrounding Covid-19

In Episode 49 Micah talks about the small business news of the week Shelly Luther the hair salon owner from dallas who got arrested for defying the governors stay at home orders. We discuss the legalities for small business owners surrounding covid-19, how to protect yourself from litigation with Travis Jacobs from The Jacobs Law LLC in Boston MA.

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Travis Jacobs (The Jacobs Law LLC)

Travis has been selected by SuperLawyers to the Massachusetts Rising Stars for the last 6 consecutive years (2013, 2014, 2015, 2016, 2017 and 2018) in recognition of his Business Litigation skills. He has been a three (3) term Executive Board Member of Starting Out Solo, a non-profit organization that assists and provides intellectual capital resources to attorneys that start a solo law practice directly out of law school. In 2017, he was also appointed as a Member of the Northern Essex Community College Alumni Advisory Board. He is also a member of the Business Law Section of the Massachusetts Bar Association, and member of the Massachusetts Continuing Legal Education.

The Jacobs Law Website

Episode 48: How To Manage The Anxiety Of Being A Small Business Owner Right Now

In Episode 48 Micah discusses how CA is handling small businesses with Governor Gavin Newsome stating the obvious. Also we talk to Ben Patwa CEO of Influencing Millions Inc about how small business owners can manage their stress and anxiety as they try to survive and reopen their businesses.

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Ben Patwa (Influencing Millions)

Episode 47: Putting Together A Re-Opening Plan For Your Small Business

In Episode 47 we go over how to put together a re-opening plan for safety in your small business with Clinical Assistant Professor Dr Cassie Ryan from Boston College. Also in small business news we analyze the PPP program and how some businesses have been using these funds to grow instead of to save their payroll. We want to hear from you if you have any questions for Dr Ryan email us at

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Step-by-step resources for creating a reopening plan from the CDC:

Episode 46: Small Business Survival Guide To Covid-19

In Episode 46 Micah talks about a few key points to surviving the Covid-19 crisis as small business owners. This episode will help provide some guidance and support for small business owners who are in need of the motivation to simply continue on.

Episode 45: Conversation With Chef Brooke Coleman

In Episode 45 Micah & Jonathan talk to Chef Brooke Coleman, the Chef captured national attention for her story of going from homeless to restaurant owner, through the hilarious stories and drama, Micah & Jonathan tap into what it takes to get your businesses off the ground with challenging circumstances and to become successful.